Email not displaying correctly? View it in your browser. NEW FROM POWERHOUSE BOOKS: The Art of the Idea By John Hunt Illustrations by Sam Nhlengethwa $24.95 ISBN: 978-1-57687-5162 By John Hunt John Hunt, Worldwide Creative Director of TBWA, has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, advancing his theory that by developing a physical space and corporate culture conducive to "thinking," companies can better allow for creative, outside-the-box ideas and insight. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 new paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust your instincts, endure initial ridicule, and practice thinking as a team sport. Reactions to The Art of the Idea "An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas." —Nelson Mandela Foundation "What's packaged as gentle pedagogy is in reality a full-throated cry for creative freedom. It is a defense of instinct against statistics, a call for risk-taking, and a protest against expediency...the book is a reminder that ideas are as fragile as bubbles, and that too many people take pleasure in bursting them. Hunt is simply urging all of us to give ideas room to soar and catch the light." — Mark Tungate, Advertising Age and author of Adland: A Global History of Advertising "Ideas can become diluted, get railroaded, and not live up to their full potential simply because they're tricky things, that require a certain approach. This book speaks intelligently about that approach. From idea democratization to instinct to respect and equality, this book is as much about working with a group of people as it is about expressing, organizing, and delivering creativity. Read this book and you'll think differently about both from here on." —Jon Mueller, 800-CEO-READ Review the PDF of the book: http://powerhousebooks.com/theartoftheidea.pdf Visit the website: http://www.theartoftheidea.com/ Buy the book: http://www.powerhousebooks.com/book/1109 PERFECT FOR THE CLASSROOM: Lovemarks: the future beyond brands By Kevin Roberts $27.50 ISBN: 978-1-57687-270-3 In 2004, powerHouse Books in conjunction with Saatchi & Saatchi CEO Kevin Roberts, released Roberts' game-changing marketing manifesto, Lovemarks: the future beyond brands. Roberts' thesis is simple: brands have lost their power of persuasion. His solution? Companies must go beyond brands and trademarks to generate "Lovemarks," engaging their customers with products and experiences that have the power to create long-term, emotional connections. The reaction to the concept of Lovemarks worldwide has been astounding, with an expanded version of Robert's text being translated into 16 languages and published in 18 countries; spawning a massive, interactive, online forum; and revolutionizing how corporations, retailers, and consumers conceive of branding and marketing. Visit the website, www.lovemarks.com, to see the level of this remarkable interactivity for yourself. Now that the idea has been tested and proven successful the world over, it is imperative for the next wave of business students, designers, marketers, advertisers, and media experts to examine just what make Lovemarks so powerful.If you don't already know about Lovemarks, we hope you will take the time to see how this book can be a great addition to your curriculum. "Ideas move mountains, especially in turbulent times...Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." —Tom Peters, co-author of In Search of Excellence Review the PDF of the book: http://powerhousebooks.com/LOVEMARKS_Expanded.pdf Visit the website: www.lovemarks.com Buy the book: http://www.powerhousebooks.com/book/1129 POWERHOUSE BOOKS FROM CRISPIN PORTER + BOGUSKY: In the last decade, a small Miami advertising agency called Crispin Porter + Bogusky progressed from relative obscurity to being hailed as one of the top creative agencies worldwide. The work of CP+B has consistently redefined advertising and changed an entire industry's definition of the term "media." Hoopla By Crispin Porter & Bogusky Text by Warren Berger $45.00 ISBN: 978-1-57687-312-0 Hoopla contains practical, step-by-step advice on how to find and promote big ideas, and how to generate excitement and hype in today's cluttered, noisy communications landscape. If you're a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication. Review the PDF of the Book: http://www.powerhousebooks.com/hoopla.pdf Buy the book: http://www.powerhousebooks.com/book/142 The 9-Inch "Diet" By Alex Bogusky With Chuck Porter $19.95 ISBN: 978-1-57687-320-5 This isn't a diet book! This is a book about plates and the twisted conspiracy that is making our country fat. Alex Bogusky applies his vast knowledge of American culture, desire, and psychology — accumulated over his many years as a leader the in the field of advertising— to find the roots of America's "bigger is better" mindset. The 9-Inch "Diet" is not about losing weight fast. It's about understanding the real dynamics that determine behavior and lead to satisfaction. It is a wake-up call, a lifestyle, a cultural commentary, a history lesson, and a course in advertising— all in one powerfully attractive package. "[Crispin Porter + Bogusky's] work is both weird and successful, from Burger King's Internet spoof centered on a subservient man in a chicken suit, to an anti-tobacco campaign showing body bags stacked in front of Philip Morris headquarters in Manhattan." —Julie Bosman, The New York Times Review the PDF of the Book: http://www.powerhousebooks.com/9inchdiet.pdf Visit their website: http://www.cpbgroup.com Buy the book: http://www.powerhousebooks.com/book/451 powerHouse Books | powerHouse Arena 37 Main Street, Brooklyn, NY 11201 1 (212) 604-9074 For ordering or additional information, please contact Kate Travers, Marketing and Publicity. © Copyright 2009 powerHouse Books Follow us on Twitter Become our fan on facebook