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powerHouse Books is pleased to announce the March 2011 release of
I Heart Boy
By J. Yatrofsky
Introduction by Weston Bingham

With an erotic softness and quiet confidence, the young, fully-nude subjects in I Heart Boy exhibit a willingness to be celebrated by all for their beauty and openness. Posing in the intimacy of their own homes, often in studio apartments in Manhattan's East Village, Lower East Side, Brooklyn, lanky, hairless bodies are posed sensually against the minimalist backgrounds of naturally lit rooms with sparse furnishings.

An aesthetic with nods to Larry Clark and the 80s underground music scene, and appreciated by the likes of designer Hedi Slimane, American Apparel, and the most popular indie bands from New York, L.A., London, Paris, and Berlin. Yatrofsky's waif-like men—merely boys just a few years ago, bordering on androgynous, with an occasional tattoo and a bit of punk swagger to match their youthful naiveté—hardly resemble even the shadow of the beefcake of generations past. This is the undressed and carefree look of today's urban trendsetter—whose style trickles out of the young, creative circles in cities, only to be copied elsewhere tomorrow.

With each photograph, these sexually charged images of male bodies invite the viewer to dwell upon the welcome tenderness of warm skin. Ultimately I Heart Boy is a series of nudity in the purest sense; of being simply bared as human before the world.

For a preview of the book please visit:

J. Yatrofsky is a New York-based photographer known for work with naked men. Raised in Las Vegas, Yatrofsky began by photographing male dancers in strip clubs, and has photographically explored people's bodies ever since. Yatrofsky is a regular contributor to and founder of, a website dedicated to picturing young men in provocative ways. Yatrofsky's artwork also includes performance projects in which audiences are confronted with nudity and sexual politics, and videos that explore beauty, objectification, and perception. Yatrofsky received an MFA from Parsons, The New School For Design.

Weston Bingham co-founded East Village Boys, an independent, New York-based online publication, in 2008. is dedicated to filling some of the holes in the codified, mainstream representation of gay culture. His carefully curated features and collaborations include the best emerging talent from around the world as well as the occasional notorious troublemaker, and include photographers, artists, musicians, performers, fashion designers, writers, and label-eschewing makers and doers of things.

Photography / Erotica
Hardcover, 8.25 x 10.25 inches, 144 pages, 80 full-color photographs
ISBN: 978-1-57687-569-8    $24.95

For a preview of the book please visit:

High-res scans to your specification are available upon request; scanning from the book or lifting images from the mechanical file are strictly prohibited. Mandatory credit line: from I Heart Boy by J. Yatrofsky, published by powerHouse Books.

For more information, please contact Nina Ventura, Publicity Associate
powerHouse Books, 37 Main Street, Brooklyn, NY 11201
Tel: 212-604-9074 x118, Fax: 212-366-5247, email:

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