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by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Art Direction by Derek Lockwood, Worldwide Design Direction, and Roger Kenedy, Director of Typography and Design, London
Business / Advertising Theory / Consumer Culture
Hardcover, including multiple gatefolds, tip ins and overlays, sticker, and CD
9.2 x 11 inches
four-color photographs and illustrations throughout
Kevin Roberts’ groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative and irresistible challenge: to turn the book itself into a Lovemark. The end result is Lovemarks: the Saatchi & Saatchi designers’ edition, a sublime rendering of the original book that will both challenge the mind and delight the eyes. Collectively produced by Saatchi & Saatchi designers and art directors from across the globe, the book reflects the diverse, eclectic, and vibrant visions of its creators. Lovemarks: the Saatchi & Saatchi designers’ edition celebrates the central role design plays in creating emotional connections with consumers.
Designers from across the Saatchi & Saatchi network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).